What's Good for the Planet is Good for Business


  • “When we heal the earth, we heal ourselves.”- David Orr
  • A Better Way members are finding ways to secure business by providing results-driven services that are sensitive to the environment.

    Providing Superior Offerings

    We talk about how you can find unique ways to position your company and grow your sales as you inspire customers to Come Alive Outside. Our guests discuss the top 10 ways they have increased their customer base and made a difference in their communities.

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    Igniting sales strategies and marketing ideas and capturing the attention of millions of potential clients across the country could be just one great idea away. This webinar is designed to help all of us discover that idea! Join us as we come together with some special guests and pioneers in the OUTSIDE LIVING movement. This webinar provides a treasure chest of ideas that will help us all continue to develop a message from sea to shining sea that, "Nobody wins unless somebody goes outside."

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    Nature Safe's Rick Geise speaks to A Better Way about incorporating organics into a business and applying environmentally responsible practices to an office setting.

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    Selling Your Story

    There are so many opportunities to experience life outside, and A Better Way Community members are sharing the joy that comes from those spaces. Steve Mouzon, an architect who focuses on sustainability, and Joe Raboine, president of Harmony Outdoor Living, spoke to A Better Way Community about the sellable solutions for outside living areas. Listen to this webinar to learn the ways you can market and sell outdoor spaces to your clients.

    As you begin offering environmentally-friendly products and services, it’s important to let your customers know what’s available to them. Lara Moffat, marketing manager at Lambert Landscape Company, explained in this webinar to A Better Way the prove strategies to share your stories with clients.
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    Providing Innovative Programs

    In 2010 the Green Industry took innovation to a new level. Hedberg Masonry & Supplies, a landscape company in Minnesota, inspired its community by leading the Blue Community Makeover. This campaign allowed Hedberg to partner with other businesses and community members to improve the local water supply. Hedberg’s leaders, Matt Mallas and Tina Plant, led a webinar to explain how their efforts dramatically helped their local lake and river, and the company grew its customer base. People Solutions covered their efforts.
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    Download the Hedberg Webinar [members only] »
    Download People Solutions Article »